​I lead the architecture, created the design and contributed on content, as well as performed testing of the website. I optimized the content for SEO and constantly updated per the needs of the business

Working in close contact with the developer, I analyzed our user's needs (ease of use, access to information, booking) and those of the business (conversion) designed the site to fulfill those needs. Everything from language, to imagery, flows, plug-ins, tracking, of course, CTAs, was considered for the users and conversion angles. We have found the website to be highly usable and streamlined, as well as extremely aesthetic, which was an important element, allowing our online presence to align expectations for our in-person experience - clean, exciting, fun, bright, accessible to everyone.