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Experience as Strategy
Align customer, employee, and brand experience to business goals. Then operationalize it into systems that scale.
Executive Portfolio
Designing experience as an operating system for organizations.
I’m Logan Monaco, Head of Experience and Design at Yosi Health in Dallas. I lead product vision, UX research, and design for enterprise healthcare SaaS serving 1,300+ customers and 30M+ patients across 18 live modules. My 15+ years of total experience connect digital products, physical spaces, and service design.
Leadership focus
VP / Head of Experience,
CXO-track leadership.
Currently at Yosi Health · Dallas, TX
VP of Design. VP Customer Experience Design and Innovation. VP Product and UX. I connect design strategy, customer experience, and organizational alignment.
Especially interested in mission-driven organizations, nonprofits, and companies that support nonprofits.
Enterprise SaaS · Omnichannel customer experience · Design systems · AI-enabled design practice
Explore my leadership expertise ↗My operating principles
How I lead
I connect insight to action, translating field truth into strategy leadership can move on, and building systems teams can operate.
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Research to Decisions
Use mixed-method research to reduce risk, reveal truth in the field, and build shared conviction across stakeholders.
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Systems Thinking
Design end-to-end journeys across channels, teams, tools, and environments, especially where the work is complex and real.
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Leadership and Trust
Earn credibility by naming hard truths, clarifying priorities, and delivering outcomes with cross-functional teams.
Point of view
Great experience isn’t polish. It’s alignment. When organizations reduce friction, clarify intent, and create systems that help people do their best work, experience becomes a growth engine. My job is to find the truth in the field, translate it into decisions, and ship experiences that earn trust at scale.
Selected work
Leadership you can see in the work.
Recent work across healthcare platforms, practice operations, customer intelligence, and go-to-market experience. Read the public summaries, then request access to the detailed work.
Current chapter · Yosi Health · 2025 to Present
Building a connected experience.
And the organization behind it.
Product, operations, and strategy connected around patient and practice needs.
Explore the Yosi Health chapter18live modules1,300+customers30M+patients
01 / Yosi Health · Platform operations · 2026
Build a faster path from practice setup to go-live.
Every new client passed through Sales, Implementation and CS, and each team worked from its own picture of them. Setup ran on a two-week form. I wrote the operating model that connects the teams, then replaced the form with something better than a form. The question was how much of a practice we could build before the client ever logged in.
02 / National vision care client · White-label patient intake · 2026
Find out why patients never finished intake.
I led analysis and prototyping for a white-label patient intake experience used by a national vision care client. Patients complete intake on in-store iPads before their eye exam. The drop-off data pointed at one long page, and the obvious fix was a redesign. Then a second dataset told a different story. The challenge was reconciling two numbers that disagreed.
03 / Yosi Health · Go-to-market · 2026
Rebuild the sales motion around what the prospect says.
Yosi's investor and sales stories lived in dozens of decks that disagreed with each other. Then the CEO and the sales team gave opposite feedback on the new one. Instead of picking a side, I stopped building a deck. What replaced it starts with a five-minute diagnostic and ends with a deck written from the prospect's own answers.
04 / Yosi Health · Staff platform · 2026
Rebuild the screen practice staff live in all day.
Workspace replaces the dashboard where front desk, call center and billing staff run patient flow. It ships into a base of daily users with strong habits, so every change has a cost. Two decisions shaped it: what the patient page is for, and what we measured before replacing the old one. The most persuasive frame in the file didn't survive.
05 / Yosi Health · Strategy · 2026
Give the roadmap a spine, and give AI an argument.
The roadmap was a long list where everything was urgent, and a new CTO was arriving into an AI conversation Yosi was late to. I wrote the four pillars the roadmap now runs on, and an AI brief that started from what Yosi already has, not what it lacks. Lateness turned out to be the least important fact.
06 / Yosi Health · Measurement · 2026
Turn every call, ticket and survey into one read on experience.
Yosi heard plenty from clients and could read almost none of it. Calls went unrecorded, tickets closed untagged, and risk showed up at renewal. I built one listening program that every team now reads from. It's the biggest enabler on this list, which is exactly why it's the easiest to miss.
Recognition
ARF David Ogilvy Awards
Silver Winner · 2025
Executive and partner perspectives
Leadership, in others’ words.
“Honestly, he's one of the most strategically sharp people I've ever collaborated with.”
“He was the strategic voice I leaned on most as we began preparing for the future.”
“Logan is a thoughtful and well spoken leader in UX design and research.”
“Logan's efforts directly attributed to a significant increase in our top and bottom lines.”
Direct answers
Leadership questions, answered.
Who is Logan Monaco?
Logan Monaco is Head of Experience and Design at Yosi Health, based in Dallas, Texas. He has 15+ years of total experience and runs the experience function organization-wide, connecting product vision, design, research, and cross-functional teams around a cohesive customer and brand experience.
What kind of roles is Logan open to?
Logan is open to VP of Design, VP Customer Experience Design and Innovation, VP Product and UX, Head of Product and CX, and Director or Senior Director roles in Experience, Design, or Strategy. His interests include hospitality, complex enterprise platforms, mission-driven organizations, nonprofits, and companies that support nonprofits.
What is the Insights Engine at Yosi Health?
The Insights Engine is an internal capability Logan initiated, designed, and built to turn customer and patient feedback into roadmap and growth decisions. Its growth flywheel connects listening, understanding, deciding, delivering, and learning. It uses AI-supported analysis in internal workflows; AI product features remain in R&D.
What is Logan’s experience in enterprise SaaS and platform design?
Logan leads product vision, design, and research for Yosi Health’s healthcare SaaS platform, connecting teams and touchpoints across the customer lifecycle. His work includes platform strategy, multi-product unification, information architecture, design systems, and experience governance. A next-generation platform is in development.
How does Logan use AI in design and research?
Logan uses AI in internal production workflows from research synthesis and design through prototyping and QA. He leads AI workflow adoption and explores human-AI collaboration in product R&D, including where people stay in the loop. AI in Yosi product features remains in R&D.
Let’s talk / What comes next
Open to leadership
conversations.
I welcome VP and Head level opportunities, especially with mission-driven organizations, nonprofits, and companies that support nonprofits. Corporate experience leadership conversations are welcome too.