OSO · Archive / Experiment
OSO - The Website
Collaborative design and build of website including SEO and marketing considerations, content strategy and development. Worked with marketing agency to build and target audiences. Utilized customer demographic and survey feedback to craft messaging.
[NEED FROM LOGAN: verified outcome metrics with baseline, timeframe, and supporting evidence]
Context and original project account
Archived source narrative. This preserves the original project account; it does not establish a current launch or completion status.
I lead the architecture, created the design and contributed on content, as well as performed testing of the website. I optimized the content for SEO and constantly updated per the needs of the business
Working in close contact with the developer, I analyzed our user's needs (ease of use, access to information, booking) and those of the business (conversion) designed the site to fulfill those needs. Everything from language, to imagery, flows, plug-ins, tracking, of course, CTAs, was considered for the users and conversion angles. We have found the website to be highly usable and streamlined, as well as extremely aesthetic, which was an important element, allowing our online presence to align expectations for our in-person experience - clean, exciting, fun, bright, accessible to everyone.
Challenge
[NEED FROM LOGAN: confirm the challenge narrative, attribution, project date, and supporting evidence for OSO - The Website]
Insight
[NEED FROM LOGAN: confirm the insight narrative, attribution, project date, and supporting evidence for OSO - The Website]
What I did
[NEED FROM LOGAN: confirm the what i did narrative, attribution, project date, and supporting evidence for OSO - The Website]
Outcomes
[NEED FROM LOGAN: confirm the outcomes narrative, attribution, project date, and supporting evidence for OSO - The Website]
Reflection
[NEED FROM LOGAN: confirm the reflection narrative, attribution, project date, and supporting evidence for OSO - The Website]