Product vision, design, and research
18 live modules, 1,300+ customers, and 30M+ patients. Connected patient and practice experiences across scheduling, intake, check-in, communications, onboarding, and the customer lifecycle.
About / Leadership
Product design and
customer experience leadership.
I’m Logan Monaco, a Dallas-based experience and design executive with 15+ years of total experience. As Head of Experience and Design at Yosi Health, I report to the CEO and lead product vision, UX research, and design for a healthcare SaaS platform with 18 live modules, 1,300+ customers, and 30M+ patients.
Currently Head of Experience and Design at Yosi Health. Open to VP and Head level leadership conversations, especially with mission-driven organizations and nonprofits.
Leadership scope
What does a Head of Experience lead at Yosi Health?
Team and accountability
2 Senior Product Designers and 1 Product Designer, with 3 Product Managers as dotted line reports. I report to the CEO and manage my team budget.
Leadership expertise
Product design, customer experience,
and innovation leadership.
My work connects enterprise SaaS, omnichannel experience, design operations, and customer intelligence. These capabilities carry across healthcare, retail, physical spaces, and service experiences.
Product design and enterprise SaaS
I lead product vision, platform strategy, and UX/UI design for complex workflows. At Yosi Health, that includes multi-product unification across 18 live modules and a next-generation healthcare SaaS platform in development.
Explore the platform work ↗Design systems and design operations
I established design systems, interaction standards, and experience governance at Yosi Health. Design critique, review standards, information architecture, and design-to-engineering handoff help teams maintain consistency and quality. My accessibility practice includes WCAG.
Explore the experience function ↗Omnichannel customer experience
I connect physical, digital, and service touchpoints through customer journey management, service design, journey mapping, and service blueprints. My retail work spans spatial UX, experiential retail, and brand experience across physical-digital ecosystems.
Explore the retail experience work ↗UX research and customer intelligence
I lead qualitative and quantitative research, field research, Voice of Customer, and research synthesis. Customer insights, behavioral psychology, and co-creation with domain experts support opportunity framing and evidence-based roadmapping.
Explore the Insights Engine ↗AI workflows and human-AI collaboration
My internal production practice uses AI-assisted research synthesis, design, prototyping, and QA, including Claude Code, Lovable, and GitHub Copilot. I lead AI workflow adoption and define human-AI collaboration in product R&D, including where a person stays in the loop. AI product features remain in R&D.
Explore internal workflows and R&D ↗Team leadership and experience measurement
I build and hire teams, manage team budgets, and align Product, Engineering, Data, and commercial partners. At Yosi Health, I built a customer lifecycle and 30-60-90-day adoption framework with experience KPIs and health scoring connecting quality to adoption, retention, and satisfaction.
Explore experience and business strategy ↗How I lead
I run experience as a system. Research brings customer evidence into the room. Strategy makes choices explicit. Design systems make quality repeatable. Enablement helps teams carry that direction through delivery and customer conversations.
01
Experience as Strategy
Align customer, employee, and brand experience to business goals. Then operationalize it into systems that scale.
02
Research to Decisions
Use mixed-method research to reduce risk, reveal truth in the field, and build shared conviction across stakeholders.
03
Systems Thinking
Design end-to-end journeys across channels, teams, tools, and environments, especially where the work is complex and real.
04
Leadership and Trust
Earn credibility by naming hard truths, clarifying priorities, and delivering outcomes with cross-functional teams.
Mission and scale
Where I want to make a difference.
At OSO Climbing Gyms, experience meant building a safe, nurturing community. At Yosi Health, it means shaping patient access and the practice experience. Those chapters inform my interest in nonprofits, mission-driven organizations, and companies that support nonprofits.
I’m particularly interested in organizations such as Ronald McDonald House Charities Global and social-good technology companies such as Bonterra. These are examples of the work I want to support, not past clients or affiliations. I also welcome corporate leadership roles where experience can create meaningful customer and business value.
Career
A career connecting people and systems.
2025 to Present
Yosi Health
Head of Experience and Design
Report to the CEO. Own product vision, design, and research across 18 live modules, 1,300+ customers, and 30M+ patients. Lead 2 Senior Product Designers and 1 Product Designer, with 3 Product Managers as dotted line reports. Manage the team budget and serve as final interviewer for Product Manager hires. Built a customer lifecycle and 30-60-90-day adoption framework with experience KPIs and health scoring.
2021 to 2025
TPN / Omnicom Commerce
Associate Director, Experience Strategy and Innovation
Led a consulting pod of 5 direct and 5 indirect reports. Worked with Fortune 500 clients including AT&T, Starbucks, and Bank of America on digital products and physical retail, supporting products and services across 15,000+ retail locations. Built journey maps, service blueprints, and future-state experience models.
2019 to 2021
OSO Climbing Gyms
Head of Experience
Founding team member in an executive leadership role with the full organization reporting in. Led digital products, physical spaces, member services, and operations, building the business to 3,000 members. Connected the mobile app, facilities, check-in, signage, and service interactions through research and continuous feedback.
2013 to Present
Clevermind
Co-Founder and Product Partner
Advises startups and mission-driven organizations on product strategy, customer experience, digital product design, behavioral psychology, and accessibility, including WCAG.
Education
Psychology as a foundation.
M.S. Organizational Psychology, University of Texas at Arlington
B.S. Psychology, Magna Cum Laude, University of Texas at Dallas
Recognition
ARF David Ogilvy Awards
Silver Winner · 2025 · TPN research
OSO Climbing Gyms: Best Climbing Gym, D Magazine 2021
Executive and partner perspectives
Leadership, in others’ words.
“Honestly, he's one of the most strategically sharp people I've ever collaborated with.”
“He was the strategic voice I leaned on most as we began preparing for the future.”
“Logan is a thoughtful and well spoken leader in UX design and research.”
“Logan's efforts directly attributed to a significant increase in our top and bottom lines.”
Direct answers
Leadership questions, answered.
Who is Logan Monaco?
Logan Monaco is Head of Experience and Design at Yosi Health, based in Dallas, Texas. He has 15+ years of total experience and owns product vision, design, and research for a healthcare SaaS platform with 18 live modules, 1,300+ customers, and 30M+ patients.
What does a Head of Experience do?
A Head of Experience connects product, people, processes, and strategy around customer needs. At Yosi Health, Logan leads product vision, design, and research, reports to the CEO, develops the design team, and connects customer evidence to cross-functional decisions.
What kind of roles is Logan open to?
Logan is open to VP of Design, VP Customer Experience Design and Innovation, VP Product and UX, Head of Product and CX, and Director or Senior Director roles in Experience, Design, or Strategy. His interests include hospitality, complex enterprise platforms, mission-driven organizations, nonprofits, and companies that support nonprofits.
Where is Logan based?
Logan Monaco is based in Dallas, Texas.
What is Logan’s experience in enterprise SaaS and platform design?
Logan leads product vision, design, and research for Yosi Health’s healthcare SaaS platform across 18 live modules. His work includes platform strategy, multi-product unification, information architecture, design systems, and experience governance. A next-generation platform is in development.
How does Logan use AI in design and research?
Logan uses AI in internal production workflows from research synthesis and design through prototyping and QA. He leads AI workflow adoption and explores human-AI collaboration in product R&D, including where people stay in the loop. AI in Yosi product features remains in R&D.
What is Logan’s experience in omnichannel customer experience?
Logan connects digital products, physical spaces, and service interactions through customer journey management, service blueprints, spatial UX, and experiential retail. At TPN / Omnicom Commerce, his work supported products and services across 15,000+ retail locations. At OSO Climbing Gyms, he led the end-to-end member experience.
Let’s talk / What comes next
Open to leadership
conversations.
I welcome VP and Head level opportunities, especially with mission-driven organizations, nonprofits, and companies that support nonprofits. Corporate experience leadership conversations are welcome too.