Yosi Health · 2025 to Present · Story outline
Connecting Experience to Business Growth
This Yosi Health story explores how experience leadership connects product, people, processes, and strategy. It sits within my role as Head of Experience and Design, leading product vision, design, and research. The narrative below establishes the opportunity and approach; detailed decisions, artifacts, and verified impact still need supporting evidence.
Context
Customer value must carry through product positioning, website experience, sales conversations, and onboarding.
Opportunity
Connect experience insight with commercial direction and value communication.
My role
Work across product, customer success, sales, and executive leadership. [NEED FROM LOGAN: distinguish led, influenced, and delivered brand and commercial work.]
Approach
Connect marketing and branding, product naming, demonstrations, enterprise needs, and customer lifecycle strategy. Sales discovery and ROI diagnostics are concepts.
Key decisions and trade-offs
[NEED FROM LOGAN: the decision, alternatives considered, constraints, stakeholder alignment, and Logan’s specific contribution for Connecting Experience to Business Growth]
The work: artifacts and systems
Before / current context
[NEED FROM LOGAN: approved, anonymized source artifact with an explanatory caption]
After / proposed direction
[NEED FROM LOGAN: approved product, research, brand, or process artifact; label shipped, in progress, or proposed]
Impact and evidence
Platform scale describes the scope of the role. It is not a measured outcome of this individual initiative.
[NEED FROM LOGAN: verified outcome, baseline, timeframe, sample size, implementation status, and an approved supporting quote for Connecting Experience to Business Growth]
What is next?
Add approved go-to-market artifacts and verified outcomes before presenting a completed commercial case.
[NEED FROM LOGAN: lessons learned and what Logan would do differently]